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Meshwary Provided 45,000 Young Egyptians Across 10 Governorates with Strengthened Employability Skills

© UNICEF 2012
Part of the young people that participated in Meshwary project with Mr.Philippe Duamelle, UNICEF Egypt Representative,Mr.Hesham Al-Rouby,Chairman of Youth Association for Population & Development,Mr. Edward Marks,Barclays Egypt Interim Managing Director

Cairo – March 19th, 2012 - Young Egyptians from ten governorates gathered today to celebrate their achievements through the “Meshwary” Project.  “ Meshwary” (my journey), is a joint initiative by the United Nations Children’s Fund (UNICEF) and Barclays Bank, in cooperation with the Youth Association for Population and Development (YAPD).  The project aims to empower young people towards a better future for themselves and their communities.  It provides youth access to life skills, employability, entrepreneurial skills and career advice needed to succeed in the job market.

Through a $1 million investment over a period of three years, Meshwary focused on strengthening the skills and expertise of young Egyptians through skills development courses and career guidance counseling.  Additionally, it provided work placements at Barclays, enabling young people to share business skills and knowledge while gaining direct work experience. 

Edward Marks, Interim Managing Director of Barclays Bank Egypt stated:
 “This project was developed within the context of Barclays’ belief in the importance of helping young people into employment, empowering them towards a better future for themselves and their community.  The project achieves this by equipping youth with knowledge and skills, while providing guidance and linking them with employment opportunities in the future.”

With the support of national partners and the engagement of 119 volunteers from among Barclays’ staff, Meshwary reached out to approximately 45,000 Egyptian youth between the ages of 13 to 24 in Cairo, Alexandria, Menufia, Dakahleya, Sharkia, Ismailia, Assuit, Sohag, Qena and Aswan.

Philippe Duamelle, UNICEF Representative in Egypt stated: “Unemployment in Egypt is particularly affecting the young people; 83% of those unemployed in the country are youth in the age group 15 to 29 years.  The “Meshwary” project brings together UNICEF and its partners from civil society and private sector to offer young people means and tools to recognize their own potentials and understand that there are opportunities for them to fulfill their aspirations."

Philippe Duamelle, UNICEF Representative, Edward Marks, Interim Managing Director of Barclays Bank Egypt, and Hisham El Rouby, Chairman of the Youth Association for Population and Development awarded best performance to the young participants and national partners in the project during the event that was held at Ain Shams University Conference Hall.

Hisham El Rouby stated: “Egypt is currently experiencing a demographic gift, with an unprecedented young population.  In this context, “Meshwary” recognized youth as Egypt’s main asset and adopted the approach of involving young people in dynamic interactions to enable their self development and to widen their opportunities for achieving their career objectives.”



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