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UNICEF works with celebrities and other leaders who are committed to improving the lives of children. Celebrities attract attention, so they are in a position to focus the world’s eyes on the needs of children, both in their own countries and by visiting field projects and emergency programmes abroad. They can make direct representations to those with the power to affect change. They can use their talents and fame to fundraise and advocate for children and support UNICEF’s mission to ensure every child’s right to health, education, equality and protection.
 
For more information about the positive role of fame and UNICEF Goodwill Ambassadors, see the global UNICEF website. The following lists the Goodwill Ambassadors in our region:

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Jackie Chan, actor and martial arts expert, since April 2004

Leon Lai, singer and actor, since 1995

Aaron Kwok, movie star, since 2011