CSR is the responsibility of an organisation for the impacts of its decisions and activities on society and the environment. Corporate Social Responsibility (CSR) goes beyond philanthropy. Child focused CSR contributes to sustainable development, including health and the welfare of children. It also takes into account the expectations of children and their family as stake-holders.
Corporations seeking to fulfill their responsibility in a way that is child-focused, should also be in compliance with applicable law and consistent with international standards on children’s rights, particularly those contained in the United Nations Convention on the Rights of the Child and its Optional Protocols, and they should integrate children's rights throughout the organisation by mean of policies or procedures, and practise these measures in its relationships.
Within the UNICEF Strategic Framework for Partnerships and Collaborative Relationships, public-private sector cooperation is deemed as integral to addressing the Millennium Development Goals. UNICEF recognises that partnerships are needed in order to realise children’s rights, and business can play a strong role in helping to advance child rights and help achieve the UNICEF Medium Terms Strategic Plan targets.