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Cartoons for Children's Rights is a UNICEF broadcast initiative that aims to inform people around the world about child rights. So far, the effort has forged partnerships with nearly 70 animation studios in 32 countries that have developed 30-second non-verbal public service announcements (PSAs).
UNICEF distributes the PSAs to broadcasters for the cost of the tape. The spots have aired on more than 2,000 television stations globally. Some have won prestigious awards. We hope you will join this important initiative!
What are children's rights?
In 1989, the United Nations General Assembly adopted the Convention on the Rights of the Child. This landmark treaty, now ratified by all but two countries on earth, spells out the rights of all children … to health, to education, to an adequate standard of living, to leisure and play, to protection from exploitation, to express their own opinions … and many more. All children have these rights.
But how can people make sure their rights are fulfilled if they don't know what they are? Cartoons for Children's Rights can help them find out. With its captivating images and cross-cultural appeal, animation is the perfect tool for informing children about their rights and society about its obligations, all over the world. Through Cartoons for Children's Rights, broadcasters can use their influence to help make the Convention on the Rights of the Child relevant and important to the life of every child.
In the beginning...
The initiative entered a new phase when it was supported by a grant from the Cartoon Network, which has allowed spots to be commissioned from more than 10 countries. Support has also been given by the Government of Denmark, Christie's auction house and the School of Visual Arts in New York, which has helped to train animators from a variety of countries.
The International Children's Day of Broadcasting
Children's rights. Know them. Demand them. Defend them.