Convention on the Rights of the Child

Activating a promise

Nearly 25 years ago, the world made a promise to children: that we would do everything in our power to protect and promote their rights to survive and thrive, to learn and grow, to make their voices heard and to reach their full potential.

This year, as we approach the 25th anniversary of the Convention on the Rights of the Child (CRC), there is much to celebrate: from declining infant mortality, to rising school enrolment, to better opportunities for girls.

In spite of the overall gains, there are many children who have fallen even further behind. Old challenges have combined with new problems to deprive many children of their rights and the benefits of development. To meet these challenges, and to reach those children who are hardest to reach, we need new ways of thinking and new ways of doing.

Recognizing this, UNICEF has declared 2014 as the Year of Innovation for Equity – to focus the world’s attention on showcasing and developing innovative solutions for children’s well-being. Throughout 2014, UNICEF will convene a series of “Activate Talks” which will bring together change makers from all walks of life to rethink and rework how we can deliver results for the most vulnerable and marginalized children.

The talks will take place throughout 2014, and will be live-streamed or broadcast on the Activate Talks web portal. To broaden the dialogue we invite all visitors to the site to get involved in the discussions and debates and to share their views and experiences of innovation for children.

OneMinutesJr - CRC@25 video challenge

What do Child Rights mean to you? Tell us in a video!   

As the 25th anniversary of the Convention on the Rights of the Child approaches in November 2014, we want to hear from you. From declining infant mortality to rising school enrolment, more children are realizing their basic rights. But this historic milestone must also serve as an urgent reminder that there’s still a long road ahead. Too many children still don’t enjoy their full rights!            

The OneMinutesJr video challenge is open to young people up to the age of 20. We’re asking you to get creative and produce a 60-second film (with title and credits) on a theme related to child rights.    

YouTube will be the only channel for submissions. Upload your video on YouTube and send the link to, with your full name, your age and the country where you live. You can record your video with or without sound and it can be in any language, as long as the video is subtitled in English.  

Launch of the competition: Mid-July 2014
Deadline for video submission: 30 September 2014

If your entry is among the top videos selected, you will be asked to submit a blog post on our Voices of Youth platform where you’ll explain your work in detail and share what inspired you to produce the video.     

Learn more about the OneMinutesJr project and check out what others have already done!                                             



Text of the Convention

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