|© Clairefontaine 2009|
|Clairefontaine's advertising campaign featuring the famous singer, Ayo.|
‘Going to School is My Freedom’ (‘L'école c'est la liberté), says the slogan for Clairefontaine’s marketing programme in France that supports education. During their annual Back-to-School campaign, Clairefontaine donates between €0.15 and €0.30 to UNICEF for each purchase of one of its products. The campaign has been running every year since 2004, and has donated about € 2 million to UNICEF’s education programmes.
Clairefontaine believes that education is crucial for the future of every child.
|© 2011 Clairefontaine/UNICEF|
|Clairefontaine/UNICEF Back-to-School campaign|
Many activities have been implemented, such as the construction of schools, the training of teachers and the supply of school materials in Bangladesh, Morocco, the Philippines and Niger. This huge engagement has impacted the life of 200,000 children that will benefit from basic qualitative education, in 4,000 schools. 18,000 teachers have also be trained thanks to Clairefontaine’s contribution.
With Clairefontaine’s support, UNICEF also developed the ‘Jeunes Ambassadeurs’ programme in France, which promotes the involvement of high school students ages 15 to 18 years old in favour of children’s rights and international solidarity.
In 2011, Clairefontaine renewed its partnership with UNICEF to help more and more children build a better future through education.
The Clairefontaine mill has been making paper since 1858 and stationery products since 1890. The company is best known for making the first school notebooks in France.