Diners Club Greece, a subsidiary of Citibank, has issued in cooperation with the Hellenic National Committee an affinity card under the name of Diners Club-UNICEF. There are currently over 84,000 account holders in this program.
Since the launch of this partnership in October 2003, as one of the most successful campaigns globally, the Diners Club-UNICEF affinity card has raised more than 1 million Euros.
Diners Club provides UNICEF with a 0.5% of the total amount spent by each card holder, without the card holder bearing any cost.
In addition to the obvious financial benefit to UNICEF, there are also a number of advantages to this program such as: