UNICEF's corporate partnerships

International partnerships: Amway Europe

© Amway 2006

Amway is one of the world’s largest direct-selling companies and manufactures and sells a wide range of quality products in the areas of Nutrition and Wellness, Personal Care and Homecare.

Corporate Engagement
Amway Europe joined forces with UNICEF for children in 2001.  In 2003, the company launched its Corporate Social Responsibility Programme, the ‘One by One for Children Campaign,’ which now incorporates the UNICEF partnership.

Since 2001, Amway Europe and its 500,000 European Direct Sellers and 26 Affiliates have donated more than US $3.5 million to facilitate UNICEF’s Immunization Plus efforts.  In 2005, Amway Europe re-committed to raise € 2.5 million to support UNICEF Immunization and Education programmes over the next five years.

As a global partner of UNICEF, Amway Europe supports long-term, integrated initiatives that produce measurable results for children. Amway’s corporate engagement activities include philanthropic donations, sales of UNICEF corporate greeting cards, cause-related marketing, and national-level fundraising and promotions. 

By harnessing the power of more than 13,000 employees and three million Independent Business Owners, Amway is committed to make a real difference in the lives of children in need. ‘One by One’ activities in more than 50 Amway markets provide opportunities to change the world, one child at a time.

Cause Related Marketing
Amway Europe leverages its global reach by conducting cause related marketing activities. Since 2005, Amway Europe has created collectible pins to support UNICEF.    For every pin sold in 26 Amway Europe territories, a donation of €1.40 is donated to UNICEF immunization and education programmes in Africa and Eastern European countries.  Amway Europe also purchases customized retail UNICEF greeting cards for all of its business operations worldwide.

Immunization
Amway Europe has committed more than Euros 2.5 million over the period 2005-2010 supporting UNICEF Immunization & Education projects in Kenya and Eastern European countries. This funding will contribute to immunization of children against the six most common childhood diseases (measles, polio, diphtheria, whooping cough, tuberculosis and tetanus.

In Kenya’s Kilifi District, UNICEF and Amway Europe are engaged in Strengthening Essential Health Services for Women and Children with a target of reaching 133,170 children under five years of age and 33,300 pregnant/lactating women from the district’s population of approximately 665,847. 

By December 2007, Amway Europe's funding will contribute to many initiatives including: increasing the level of immunization of pregnant women and children under one year of age from 40% to 70% and increasing the number of children sleeping under insecticide treated bed nets from 6% to greater than 60%.  Amway’s contribution will also improve the diagnosis and treatment of malaria in children.

Education
In September 2006 Amway Russia partnered with UNICEF to help disabled children.  In Russia, being a disabled child often becomes a life sentence of lasting disadvantage. Disabilities often go untreated. Subsequently, these children are not prepared to be accepted by schools and do not receive a proper education.  Approximately € 50.000 was raised within the first three months of this partnership to assist children with disabilities to get the treatment they need and into school on time.

Rehabilitation
In the face of emergencies, Amway Europe continues to support UNICEF.  Following the devastating Tsunami of 2004, Amway Europe carried out various employee and independent business owner fundraising activities in support of UNICEF relief efforts in tsunami-affected areas.  More than 320,000 Euros was raised in only a few weeks’ time.

About Amway
Amway was awarded the International Community Service Award by the US Chamber of Commerce, acknowledging Amway’s strong ethical leadership and corporate stewardship through a specific community service program outside of the USA.  Through Amway's Corporate Social Responsibility Programme "One By One" worldwide, Amway donated over $39 million to children's causes and more than 606,000 volunteer hours in 52 countries around the world, improving the lives of more than five million children.

Headquartered in Ada, Michigan, USA, Alticor and its affiliates collectively referred to as Amway, offer products, business opportunities, and manufacturing and logistics services in more than 80 countries and territories worldwide. Most of the products have been researched and developed by Amway.

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