UNICEF's corporate partnerships

International partnerships: Montblanc

© Montblanc

Montblanc, the internationally acclaimed pen manufacturer, initiated a worldwide campaign that enlisted the support of celebrities and customers throughout the world to raise $1 million for UNICEF’s education programmes.

Montblanc solicited personal statements on the subject of writing from 149 international celebrities, contributing over of $716,660 to UNICEF's education programmes to combat illiteracy.  Additional funds from an e-bay online auction of the original celebrity statements will be added to the initial donations from Montblanc.

© Montblanc

UNICEF Limited edition of the Original Meisterstück 149

The celebrity statements form the basis of a point-of-sale promotion for the Original Meisterstück 149 fountain pen in a specialised Art Pack. The Art Packs, designed by leading artists and packaged as a Limited Edition of the Original Meisterstück 149, are for retail sale in Montblanc’s boutiques. Through a point-of-sale promotional campaign, Montblanc has developed a campaign against illiteracy, encouraging consumers throughout the world to support UNICEF and a child's right to learn to read and write.

Montblanc has committed support to UNICEF for three- to five-years by creating a new fundraising concept each year.

Back to International partnerships examples.