UNICEF's corporate partnerships

Signature Partnerships: United for UNICEF

UNICEF Image
© John Wright / UNICEF UK / 2008
Sierra Leone HIV-prevention campaign poster featuring UNICEF Ambassador Ryan Giggs and fellow players Rio Ferdinand and Patrice Evra.

In 2009, Manchester United celebrates 10 years of working with UNICEF through the 'United for UNICEF' partnership. During that time the club has helped raise over £2.5 million for UNICEF programmes which has benefitted over 1.5 million children worldwide.

The ten year public-private partnership is the longest collaboration between a football club and a global charity. Manchester United is currently taking part in UNICEF's 'Unite For Children, Unite Against Aids' campaign. In addition to funding HIV and AIDS programmes, the club will promote the campaign extensively at matches and in the media. Players have recorded television, video and radio messages and have appeared in billboard campaigns to reach millions of young people around the world with important messages about HIV and AIDS.

Back to school
Funds raised during the first three years of the partnership were used to support UNICEF education projects, including a major initiative in West Bengal, India, which has enabled over one million children in remote communities to attend primary school. A large proportion of this funding was raised through a benefit game that saw Manchester United take on the legendary Argentine club Boca Juniors at Old Trafford. The event drew a crowd of 53,000 and raised more than £500,000 for UNICEF.

UNICEF Image
© John Peters / Manchester United / 2007
Manchester United players help by informing the public about the facts, such as not being able to contract HIV/AIDS through hugging or holding hands with people who are HIV positive.
Ending exploitation
Between 2003 and 2005, Manchester United raised money and awareness for UNICEF UK’s 'End Child Exploitation' campaign. The club supported UNICEF’s work with the government of China to combat the trafficking of women and children and committed $400,000 to a pilot programme in China’s Sichuan Province which aims to prevent trafficking, whilst rescuing and rehabilitating victims.
UNICEF Image
© Karin Schermbrucker/2008
Manchester United player Mikael Silvestre takes part in football training session with young South Africans at the UNICEF backed ‘Little Champs’ project in Alexandra Johannesburg.

 

Coach and Player Support
Manager and UNICEF Ambassador Sir Alex Ferguson and players past and present including Ryan Giggs, Rio Ferdinand, Patrice Evra, Wes Brown, David Beckham, Ole Gunnar Solskjaer, Kiko Macheda and more have all visited UNICEF projects around the world to lend their support to UNICEF’s work. In July 2006, Ryan Giggs joined Sir Alex Ferguson and Ole Gunnar Solskjaer to become a UNICEF Ambassador. In 2008, UNICEF ambassador for Bulgaria, Dimitar Berbatov, joined the club and is also lending his support to the partnership.

The club's Chief Executive, David Gill, has said, "Manchester United has a responsibility to the next generation and our partnership with UNICEF allows us to support the issues where we can be most effective."

Find out more
You can also read news articles about the United for UNICEF partnership.

 

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