UNICEF's corporate partnerships

Signature Partnerships: Change for Good®

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Change for Good® is an innovative partnership between UNICEF and the international airline industry.

Established in 1987, the programme is one of UNICEF's best-known and longest-running partnerships.  The alliance is designed to collect unused currency from passengers and convert their spare coins and notes into life-saving materials and services for vulnerable children around the world.

Currently, several major airline carriers run Change for Good® collections on their international and sometimes domestic flights. These are Aer Lingus, Alitalia, All Nippon Airways (ANA), American Airlines, Asiana Airlines, Cathay Pacific, Finnair, JAL and QANTAS.

In-flight videos on these carriers inform passengers of the programme, so that passengers can donate by leaving their spare currencies in envelopes provided. Airline personnel collect the envelopes, the funds are donated to the respective National Committee for UNICEF, which are then regularly transferred to UNICEF programmes helping children in over 150 countries around the world.

Since its launch in 1987, the Change for Good® programme has generated over US$70  million. Change for Good® provides UNICEF and the international airline industry with a unique partnership opportunity. It enables UNICEF to deliver its message to a captive global audience, and benefits the airlines by showcasing commitment to social responsibility and increasing customer loyalty. In addition, Change for Good® gives airline staff an opportunity to give back while travelling internationally.

 

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