UNICEF's corporate partnerships

Types of Engagement

Marketing and Fundraising

Signature cause-related marketing programmes allow a company to offer consumers the opportunity to support UNICEF with their product purchases. Linking a company’s sales campaign directly to UNICEF is an effective way for a brand or product to engage consumers, boost sales and enhance its corporate image. When UNICEF is the beneficiary of a cause-related marketing activity, it receives either a percentage of the retail price or a fixed amount negotiated with the company.
Consumer-fundraising initiatives can also be developed with UNICEF, whereby corporations engage their customers to support UNICEF either through direct-cash purchases or other innovative customer campaigns like Change for Good® or Check Out for Children™.

Special Events

Corporate partners can designate UNICEF as the beneficiary of their own fundraising activities or they can sponsor UNICEF special events.

Greeting Cards

Many of our corporate partners support UNICEF through the purchase, sale or distribution of our unique range of greeting cards and products, particularly during the year-end holiday season.  Greeting cards are an effective way to communicate an alliance with UNICEF to consumers and clients.

Emergency Appeals

The critical support of corporate partners in response to emergency appeals helps UNICEF deliver life-saving supplies and assistance to children and families affected by natural disasters and violent conflict. Learn more about UNICEF's emergency relief efforts.

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