The special will be short-screened and made available free of charge to participating affiliates at the “Global Media AIDS Initiative” Conference to be held in Rio De Janeiro, Brazil on 8 August 2006MIAMI, 2 August 2006 - MTV Latin America in collaboration with UNICEF announced today the premier of their one-hour special, “Noticias MTV Docu: VIH-SIDA, Una Confesión a Diario”, a documentary that explores the HIV/AIDS crisis through the candid eyes of the Latin American youth. The special will air on MTV Latin America on Wednesday, 9 August at 10pm, after being short-screened at this year’s “Global Media AIDS Initiative” conference in Rio de Janeiro, Brazil on 8 August, where it will be made available free of charge to all participating broadcasters from around the world.
MTV Latin America’s “Noticias MTV Docu” series stems from the network’s pro-social campaign, “MTV Grita”, and it focuses on the social issues facing youth in Latin America. In 2005, the AIDS epidemic reached 1.6 million Latin American people, 59,000 of which died before year end. “Noticias MTV Docu: VIH-SIDA, Una Confesión a Diario” offers viewers an exclusive window into the HIV/AIDS pandemic through candid interviews that feature affected couples, virgins, sex addicts, and individuals from the transgender, lesbian and gay community. This documentary presents a great opportunity for Latin American youth to witness firsthand the issues surrounding this disease and the stigma surrounding it, by casting a light on the reality of the AIDS epidemic and the courage of those afflicted with the disease. “Noticias MTV Docu: VIH-SIDA, Una Confesión a Diario” will show real people living with HIV/AIDS talking about issues surrounding their livelihoods, the need for further assistance in halting the increasing number of people infected with the virus, the need for treatment and education on the stigma and discrimination surrounding the disease.
"For us, it has been an eye opening experience to get an up-close look at the lives of the growing number of youth that are affected by HIV/AIDS, and we're confident that anyone who watches this special will feel the impact and get an insight into this often neglected reality," commented Michael Dagnery, Vice President of Production, MTV Networks Latin America. “We’re also extremely grateful and proud that these brave young people have chosen MTV as the platform to tell their stories.”
"We are still living in denial! Over 740,000 young people between the ages of 15 and 24 are already living with HIV/AIDS in Latin America and the Caribbean," said Nils Kastberg, UNICEF Regional Director for Latin America and the Caribbean. "Ending HIV/AIDS is about human rights- the right to be informed, to practice safe sex, to protect yourself, to get tested and to have access to treatment if they're positive. It's especially about ending violence against girls and women." Kastberg added, "We need to open our minds and hearts and focus on empowering youth; that's the message of this documentary and the message of the ‘Unite for Children, Unite against AIDS’ global campaign."
At the end of the special, MTV viewers will be directed to MTV’s broadband site, MTVRevolution.com, to view special coverage of the ‘Unite for Children, Unite against AIDS’ campaign launch in El Salvador hosted by Noticias MTV correspondent, Ilana Sod. To obtain more information on the issue of HIV/AIDS, and to view a list of support and help groups near you, please log on to www.mtvla.com/grita.
The Global Media AIDS Initiative was launched in January 2004 by UN Secretary General Kofi Annan. The initiative was developed by the Kaiser Family Foundation and UNAIDS. It aims to mobilize the media industry globally in the fight against the HIV/AIDS pandemic. Its strategy is to gain the commitment of media leaders in integrating HIV/AIDS messaging across programming (including: soap opera, talk shows, news, phone-ins and public service announcements), to give air time and page space to the issue, to put in place policies and training for staff on HIV/AIDS and to establish a formal corporate position on these commitments. Since the GMAI’s launch there have been 11 summits of media leaders and producers and over 100 companies from 62 countries have become involved.
The campaign Se(x) Tu Mismo forms part of MTV Latin America’s pro-social initiative, “MTV Grita”, a social responsibility effort designed to motivate youth to express and inform themselves on the issues that affect them, as well as to inspire them to make positive changes in their lives and their communities. The campaign Se(x) Tu Mismo includes long-form programming, forums, PSAs, surveys, and on the ground support that diffuses pamphlets and informational material regarding sexual health. The campaign’s dedicated web site, www.SexTuMismo.mtvla.com, includes informative links and chats that target the issue of HIV/AIDS to support the Staying Alive campaign. Since its launch in 2004, MTV Grita Se(x) Tu Mismo has received recognition from Promax/BDA Latin America for “Best PSAs” and is supported by several organizations including OPS (The Panamerican Health Organization), the UN and UNICEF, as well as nongovernmental organizations such as Mexfam in Mexico, and Mexico’s Simóne de Beauvoir organization.
Unite for Children, Unite against AIDS is a global campaign to alert the world to the fact that children are missing from the global AIDS agenda. It provides a platform for urgent and sustained programs, advocacy and fundraising to limit the impact of HIV/AIDS on children and help halt the spread of the disease. Policymakers and the global public must become aware that AIDS not only affect adults, but is having a devastating affect on children throughout the world.
MTV Networks Latin America, Inc., a unit of Viacom Inc. (NYSE: VIA, VIA.B), owns and operates MTV Latin America, Nickelodeon Latin America, VH1 Latin America, Viacom Networks Brazil and the MTV Networks Digital Suite, a package of five digital services – MTV James, MTV Hits, VH1 Soul, VH1 Mega Hits and Nickelodeon’s GAS (Games and Sports for Kids).
For 60 years UNICEF has been the world’s leader for children, working on the ground in 155 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
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