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China Central Television nominated for the 2005 International Children's Day of Broadcasting Award

BEIJING (17 October) – China Central Television's 25-minute TV special “Join us in Building a Safer World for Children” has been selected as a nominee from the East Asia and the Pacific region for the 2005 International Children's Day of Broadcasting (ICDB) Award for their participation in the International Children's Day of Broadcasting held in December 2004. This year's ICDB Award winner will be announced at the International Emmy Awards Gala in New York City on 21st November 2005. The CCTV entry will now compete against seven nominees from the other regions of the world.

The Award is presented to the best global TV programme that best captures the spirit of the ICDB annual theme and encourages children to get involved as reporters, presenters and producers. The 2004 theme for the December day was Help Build a Safer World and encouraged broadcasters to address issues that could help make the world safer for children.

The International Children Day of Broadcasting is a joint initiative of UNICEF and the International Academy of Television Arts & Sciences that started in 1992 to encourage broadcasters to dedicate the second Sunday of December every year to “Tune into kids”. Since then, thousands of broadcasters in more than a hundred countries take part in the day by airing quality programming for and about children. They also allow children to be part of the programming process, to talk about their hopes and dreams and share information with their peers.
The CCTV special, “Join us in Building a Safer World for Children” which was broadcast through the Growing-up On-Line programme of the Children's Channel on the 12 December 2004, explores the theme of child injury. .  From nearly thirty mini-documentaries made by primary school students aged 7-12 from Beijing and the provinces of Anhui, Zhejiang and Yunnan, two were shown doing the TV special. A studio discussion was then held between the young producers, their peers, teachers and parents on how they could act to prevent injuries.

UNICEF Representative Dr Christian Voumard praised CCTV for this latest success in a long and fruitful partnership with UNICEF which has focused on children's participation in the media; “Child injury is a most important emerging issue for UNICEF's work in China, which this CCTV production has brilliantly captured by involving children directly in investigating and documenting the dangers in their home and school environments”, he said.

The programme was selected out of thirteen entries from countries in East Asia and the Pacific.  Stories ranged from the pain of child abuse in Mongolia, to the plight of street children in the Philippines, to a quirky kids hosted slumber party in Malaysia.  The nominated entry was selected by a panel of jurors made up of television producers, academics and industry representatives who came together in Bangkok, Thailand to screen the submissions.   The members of the jury included Yuwadee Rowsathien, from Channel 7 Thailand, Mr. Oran Wongbaandu, Head of Radio and Television Department at Chulalongkorn University, Associate Professor Thananya Shrestha, Faculty of Journalism and Mass Communication at Thammasat University, Jeanne Hallacy, a producer and documentary filmmaker from Asia Works, Frank Smith, a producer from Infocus Asia, Craig Hobbs, from Asia Pacific Broadcasting Union, K.P. Madhu, from the Asia Pacific Institute for Broadcasting Development, Phannee Chunjitkaruna, from JSP Co.Ltd and Shantha Bloemen from UNICEF.

UNICEF and the International Academy of Television Arts & Sciences encourage broadcasters in East Asia and the Pacific to get involved in this year's International Children's Day of Broadcasting, which will be held on the 11th December 2005 and enter their programme for the  2006 Award. In 2005, the theme for International Children's Day of Broadcasting is focused on drawing the world's attention to the role that sport can play in helping to improve children's lives and promote peace. 


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For further information, please contact:

Charles Rycroft,  Communication Officer, UNICEF-Beijing Tel: 6532-3131 ex 1301 - ENGLISH
Liu Li, Assistant Communication Officer, UNICEF-Beijing  Tel: 6532-3131 ex 1303 - CHINESE/ENGLISH
Eva Obadia: The International Academy of Television Arts & Sciences, +1-212-489-6969, eva@iemmys.tv 

 

 
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