Partnership Launch between New Opel Chemical (Shanghai) Co., Ltd and UNICEF
30 January 2007, New Opel Chemical (Shanghai) Co., Ltd and UNICEF launched a joint cooperation at Shanghai Jin Mao Tower. UNICEF and New Opel will collaborate for 3 consecutive years starting from 2007 and New Opel has promised a minimum donation of RMB 240,000 per year to support the UNICEF supported Bilingual Bicultural Project in China. Ms. Zeng Yi Hong, Director of New Opel Chemical, Mr. Xu Jian Hua, General Manager of New Opel Chemical, together with Mr. Marc Ono, Chief of Child Protection of UNICEF China and many guests attended the launching ceremony. Mr. Xu Jian Hua and Mr. Marc Ono made their speeches respectively welcoming this new cooperation to benefit deaf children participating in the project. Mr. Xu Jian Hua stressed that the collaboration with UNICEF was to demonstrate Corporate Social Responsibility by giving back to society. New Opel is proud of being a part of helping deaf children in China.
On behalf of UNICEF China, Mr. Marc Ono expressed sincere thanks to New Opel and presented a brief introduction of UNICEF's Bilingual Bicultural Project. This new approach looks at the Deaf and deaf education from a new perspective. It rejects the medical deficit model of deafness and recognizes the Deaf as a minority culture with their own language – sign language. The focus of the project is to provide deaf children with the same basic rights as their hearing peers, namely access to a comprehensive education, but at the same time, to promote sign language, raise the status of the Deaf and encourage more interaction between hearing and Deaf communities. The pilot project initiated in Tianjin 5 years ago has now grown to be a nationally recognized model and is starting to expand to many parts of China.
At the end of ceremony, Mr. Xu Jian Hua and Mr. Marc Ono signed the collaboration agreement, and also, on behalf of New Opel, Ms. Zeng Yi Hong presented a facsimile donation check to UNICEF.
The successful launch help raise public awareness of the right of deaf children and this is just the first step on a long path towards the goal of realizing equal education for all deaf children, all children with disabilities and all children in China. A Bilingual and Bicultural approach to teaching deaf children in China
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