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TV cartoon in Kyrgyzstan promotes educational messages

© UNICEF
The Kyrgyz television show is so popular, that this baby is named after one of the main characters

Bishkek, Kyrgyzstan, March 11, 2008 - The national TV channel in Kyrgyzstan has created an educational TV programme with the help of UNICEF. For more than two years a cartoon has been broadcast that tackles public health issues such as healthy diets and flu prevention.  But the cartoon heroes also give useful advice on important issues for children, such as what are you supposed to do when you break your grandmother’s cup?

Seven-years-old Nurbolot Djamangulov got a new brother a few months ago. When the baby was newly born, the whole family discussed what name to give him. Then Nurbolot said: “Let’s give my brother the name Aktan, because he is clever, strong and all the children in the village love him.” And so the baby was named Aktan.

Aktan is the hero in the TV animation programme called `Magic Journey` that has been broadcast for a second year by the National TV Channel, with UNICEF support. Atkan and friends travel, have adventures and solve problems.    
 
Children can learn a lot from the issues that the animation heroes encounter: what do you do when you break your grandmother’s cup? How should you avoid flu, how can you take care of animals? These are some of the messages that the cartoon puts  across to many children who watch the series.
 
Entertaining and educational
“At the beginning we wanted to create a programme for parents,” said Sergei Krolevich, Magic Journey director. Later, the idea evolved into a project for early childhood development.

The programme development group consisted of UNICEF staff, specialists in early childhood development and the children’s programming department of the national TV. They agreed that the programme should not only be entertaining but educational too.  So, the series around Aktan were created, with topics on health, art and knowledge.

“We did not expect this project would get such overwhelming reactions,” says Lira Aitimbetova, producer of TV programmes for children at the national TV. “Children and their parents started calling to our office, we started to get letters from the audience every day.”    

Children are talking about the cartoon and singing songs

Psychologist answers letters
At present, a psychologist has a full time job answering all the letters. Every child that sends a letter to the national TV will receive an answer from Aktan and his friends. In these letters answers are given to the child’s questions. 

“My daughter is only eleven months. She cannot speak yet, but when she listens to Magic Journey’s music she is laughing and waving her hands,” wrote a mother to the UNICEF office.  And six–year-old Almazbek wrote: “I know from Aktan how many vitamins there are in carrots, apples, beetroots and sweet peppers.”

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For more information:
Please contact UNICEF Kyrgyzstan Communication Officer Olga Grebennikova on +996 312 611 211
 

 

 
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