TV show in Bulgaria raises more than a million dollars for disabled children
The proceeds will benefit children whose grim lives in a children’s institution were revealed in a television documentary shown internationally.
Sofia, February 28 2008 – A television fund-raising appeal in Bulgaria has raised $1.35 million for children with disabilities whose lives in an institution were featured in a television documentary.
UNICEF Bulgaria Representative, Octavian Bivol, said: "To all those who took part, your time, efforts, dedication and love have been incredible. Through your support we will be able to help all the children from Mogilino. I am really proud and delighted you have joined UNICEF and have become part of our team."
A fund-raising campaign that last two months, entitled “The Magnificent Six”, was set up by the Bulgarian national TV station, bTV, and UNICEF. It culminated on Thursday, February 21, with a two-hours long live broadcast of a concert. This was attended by the Bulgarian President, Georgi Parvanov, who backed the fund-raising campaign.
The ‘finale’ of the TV campaign was hosted by the UNCEF Goodwill Ambassador Ani Salich. The funds raised will be invested in training for specialists who will work in family-type houses where the children will be cared for in the future. Their care and safety will involve specialised medical and rehabilitation facilities.
Six famous Bulgarian singers performed duets with six well known personalities during a one-hour television show every Monday and Thursday, between January 14 and February 21. The event brought together Bulgarian personalities from the political, business, artistic, and sports spheres who sang the duets and supported the cause. Everyone who worked on the project; participants, the Global TV production team and bTV worked pro bono during the charity project.
This fund-raising effort helped to raise public awareness of the problem of institualisation of children in Bulgaria and the care of disabled children in particular. It was prompted by a BBC documentary which depicted the intolerable situation in an institution, in Mogilino.
For more information contact UNICEF Bulgaria Communication Officer Tsvetelina Bonova on +359 2 969 6207