"Serbia Fit for Children": Television documentary series launched
BELGRADE, 14 November 2007 - The Public Broadcasting Corporation, Radio Television of Serbia, and the European Agency for Reconstruction in cooperation with UNICEF Serbia Office have announced today the beginning of a broadcast of 25 episode long documentary TV series "Serbia Fit for Children".
The objective of this series is to strengthen the awareness and understanding of child rights at all levels of Serbian society. The first episode will be aired on RTS 2nd channel on Saturday, 17 November 2007 at 21:00.
UNICEF Area Representative, Judita Reichenberg and Serbian Minister of Labour and Social Policy, Rasim Ljajic announced the launch of the new television documentary series called "Serbia Fit for Children" at a press conference in Belgrade.
Statement by Judita Reichenberg, UNICEF Area Representative
"I am happy that the Radio-Television of Serbia, the Public Broadcasting Corporation, and the European Agency for Reconstruction have recognised the importance of strengthening the awareness and understanding of child rights in Serbia, and especially the rights of those children who are living in poverty and exclusion.
"UNICEF believes that this documentary TV serial will help bring the issues that concern children to the forefront of the national agenda and incite more substantive policy actions" - UNICEF Area Representative, Judita Reichenberg
Despite the important steps that have been taken to improve the status of children in Serbia, we are still faced with the fact that every fifth child lives in poverty. 155,000 children today are poor and another 155,000 are at risk of falling between the cracks. These children are growing up beyond the reach of development and are often invisible in everything from public debate and laws, to statistics and news stories.
UNICEF believes that this documentary TV serial will help bring the issues that concern children to the forefront of the national agenda and incite more substantive policy actions."