UNICEF, AFFA Unite for Children
The United Nations Children’s Fund and the Azerbaijan Association of Football Federations use the power of football to reach out to girls and boys nationwide
BAKU, September 14, 2007 - UNICEF and the Azerbaijan Association of Football Federations (AFFA), the governing soccer body in the country, officially kick off their partnership campaign today by signing a joint Memorandum of Understanding. This partnership aims to harness the power of football in order to increase the participation of excluded and disadvantaged boys and girls in sport, to promote awareness of healthy life styles, life skills among children and young people and to promote sport participation for girls nationwide.
We believe that sport helps children not only to grow physically strong, it also helps to build the confidence and self-esteem that will serve them throughout their lives,” - UNICEF Representative in Azerbaijan, Hanaa Singer.
“We believe in the power of football. We believe that sport helps children not only to grow physically strong, it also helps to build the confidence and self-esteem that will serve them throughout their lives,” said Hanaa Singer, UNICEF Representative in Azerbaijan.
“Sport is one of the most powerful ways to teach young people to play fair, it also teaches respect to opponents, team work, tolerance and integrity. It helps young people to reject corruption, drugs, violence and other dangerous behaviours,” she said.
“AFFA is pleased to cooperate with UNICEF through a number of different activities and events that will both raise the visibility and popularity of football and contribute to awareness on healthy life-style among youth. Definitely, it will also contribute to attracting girls to play football,” said Elkhan Mamedov, the General Secretary of AFFA. “This partnership is important to AFFA, as it is not only about football, but sport and development in general.”
The joint work between UNICEF and AFFA will be built on the partnership between UNICEF and FIFA globally – since 2001 the two organizations have teamed up, using the world’s most popular sport to prevent children from being recruited as child soldiers, inform them about the dangers of HIV/AIDS through education and discussion, and promote education for girls, among many other objectives.
For further information please contact:
Ayna Mollazade, UNICEF Communication Officer
Mikayil Guliyev, AFFA PR Manager