Child survival messages take to the skies in Turkmenistan
ASHGABAT, Turkmenistan, 20 June 2007 – Child survival messages are to be promoted among millions of Turkmenistan Airlines passengers thanks to a new partnership between the air carrier and UNICEF.
Around 1.2 million people who fly on the airline’s domestic flights each year will find publications, video and audio promoting important child well-being messages. The subjects include: immunization, diarrhoea, safe motherhood, exclusive breastfeeding, avian influenza, early childhood development, hygiene, family planning, HIV/AIDS prevention, malaria, and other child health-related matters. “This initiative represents an innovative approach to improving the welfare of children in this country” - UNICEF Representative in Turkmenistan, Mahboob Shareef.
“We believe we can really make a difference by reaching all the parents who regularly fly with Turkmenistan Airlines. This initiative represents an innovative approach to improving the welfare of children in this country,” said UNICEF Representative in Turkmenistan, Mahboob Shareef.
The information will be made available on board all Turkmenistan Airlines flights and in the country’s airport waiting lounges. The aim is to promote good child care practices and ultimately change parent behaviours to improve the well-being of children.
The partnership is a collaboration between UNICEF, Turkmenistan Airlines (Turkmenhowayollary), the Ministry of Health and Medical Industry, of Turkmenistan.
The collaboration began with the signing of a Memorandum of Understanding today between UNICEF Representative, Mahboob Shareef, the Minister of Health and Medical Industry of Turkmenistan, Ata Serdarov, and Head of Turkmenistan Airlines, Gurbanniyaz Tirkishev.
Messages to be disseminated by Turkmenistan Airlines will be drawn from the “Facts for Life” book, developed by a number of international development agencies, including UNICEF. This is a publication widely used by health workers in Turkmenistan. It is also envisaged that dissemination of messages will go beyond domestic sectors and gradually expand to international flights.
This alliance between UNICEF and Turkmenistan Airlines is an example of how the corporate sector can embrace social responsibility and contribute to the development of a country, and particularly, to improving the well-being of children who represent one third of Turkmenistan’s population.
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
For more information please contact:
Mr. Ayadil Saparbekov, UNICEF Health and Nutrition Officer
Gulyalek Soltanova, UNICEF Communication Officer