UNICEF National Ambassadors take part in child rights class
SOFIA, 26 March 2007 - UNICEF National Ambassadors for Bulgaria, the football player Dimitar Berbatov and the journalist Ani Salich participated in the final event of the national information campaign “All children have rights. Everyone can help.” in “Tzar Ivan Asen II” school, in Sofia. Together with Mr Octavian Bivol, UNICEF Representative, they attended a child rights class, where their teachers were the pupils themselves.
The main goal of their visit on 22 March was to hear a presentation by the children on the UN Convention on the Rights of the Child (CRC). The guests were happy to join a discussion afterwards. A version of the CRC, adapted for children, was distributed to all pupils present. “Tzar Ivan Asen” school was selected for the campaign’s closing event because of the peer-to-peer education method used in the school. During the event, children offered thematic drawings to the guests. Mr Berbatov, who was the face of this campaign, urged everybody in Bulgaria to protect children and to give them the chance to live in better world. Mrs Ani Salich called for stronger support for UNICEF programmes and activities for the children of Bulgaria.
“We have tried to sensitize the entire Bulgarian society that all children have rights and that everyone has the responsibility to promote and to protect them”- UNICEF Representative in Bulgaria, Octavian Bivol.
“Today’s event is the culmination of our social awareness campaign for the promotion of child's rights,” said UNICEF Representative in Bulgaria, Octavian Bivol. “We have tried to sensitize the entire Bulgarian society that all children have rights and that everyone has the responsibility to promote and to protect them.”
The campaign “All children have rights. Everyone can help.” was launched on 20 November 2006 during the visit of UNICEF Regional Director for Central and Eastern Europe and CIS, Maria Calivis. The aim of the initiative was to raise awareness among the public of every adult’s responsibility towards the protection of children, as well as to inform the children themselves of their rights. Since November 2006, UNICEF representatives have organised events in 30 schools in 11 towns (Sofia, Plovdiv, Montana, Balgoevgrad, Stara Zagora, Burgas, Nessebar, Varna, Veliko Tarnovo, Pleven and Russe), where nearly 3000 children have met Bulgarian celebrities and discussed child rights with them.
The campaign received huge support from Bulgarian celebrities and regional and national media. The TV spots of the campaign were broadcast by all national TV stations and more that 10 private ones. The media was one of the crucial partners on this campaign, and contributed to its success.
UNICEF Representative in Bulgaria, Mr Octavian Bivol, indicated that UNICEF will continue its work with children in schools during forthcoming campaigns. In September 2007, UNICEF plan to launch a comprehensive project for the prevention of violence against children. This project will include a “School free of violence” programme, which will join the efforts of children, teachers, parents and society; an information campaign and the establishment of a national telephone hotline for child victims of violence.
Tzvetelina Bonova, Communication Officer, UNICEF Bulgaria