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Croatia: marketing agency wins global award for UNICEF campaign

© Lowe Digitel, Croatia
Under the slogan "Every Child Needs a Family", a young girl mistakes shop mannequins for parents.

Croatia's market communications agency Lowe Digitel was presented today with a bronze medal at one of the most prestigious international advertising festivals, the New York Festivals 2005 Print Advertising Awards, for its citylight poster created for the UNICEF campaign Every Child Needs a Family. Lowe Digitel produced the poster Dolls for a UNICEF project, the aim of which is to promote and improve forms of family-type care for children lacking proper parental care.

To date, the campaign has raised more than US$400,000, with donations coming in from more than 75,000 people. Over the longer-term, the campaign aims to change attitudes, as well as legislation, to prevent children going into institutional care.

L
owe Digitel is the first Croatian agency to win an award at this prestigious festival. The company has been supporting UNICEF free of charge for the last three years. This is the second UNICEF campaign masterminded by Lowe Digitel. Last year the company organised a campaign called Stop Violence among Children -- also very well received. The company also provides pro bono communication support to UNICEF through its sister PR agency Premisa and event organising agency YES!, including help in preparing press releases, conferences and events.

The New York Festivals award was won against strong competition, including over 4,300 entries from 62 countries around the world. All entries submitted to the New York Festivals were evaluated online by an international judging panel made up of 80 creative directors, representatives of all the most important advertising centers in the world.

The awarded ad is available at the festival’s website  http://www.newyorkfestivals.com/. It will also be published in the New York Festivals’ annual, the best-selling publication of that particular type in the world.  

The authorial team behind the awarded ad is made up of creative directors Dario Vince and Alma Čakmazović, art director Branimir Lazanja, copywriter Alma Čakmazović, producer Neven Malenica and photographer Ivana Vučić.

About New York Festivals

For close to 50 years, the New York Festivals (NYF) has honored excellence in creative communication, work that has touched the hearts and minds of readers, listeners and viewers worldwide. Over the last half of the 20th century, NYF has grown to include nine international awards competitions, reflecting the growth and development of the media industry itself. In addition to the original Film and Video Competition, the following were added: TV Programming and Promotion; Radio Programming and Promotion; TV, Cinema and Radio Advertising; Design, Outdoor and Print Advertising; and Interactive Online Communications. Industry acceptance and participation in each of these competitions has been evidenced by the festival's prestigious judges and advisors, comprising a veritable "Who's Who" of world leaders in communications.

The festival's mission is to showcase the world's newest and most exciting ideas. It provides a lens through which the world's creative community can discover a new and valuable focus; and its annuals and website provide reference tools that inform the industry and inspire future generations.

For more information:

Tamara Tomazic, Fundraising Officer, UNICEF Zagreb: (+3855 1 2442 660, ttomazic@unicef.org

 

 
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