Thanks for giving a chance to live! UNICEF-PAMPERS “One Pack-One Vaccine” project continues
The Metropolis shopping mall in northwest Moscow hosted a charity exhibition “Laos. Hearts and Smiles”, which was arranged by Pampers and the United Nation’s Children’s Fund (UNICEF) under the “One Pack - One Vaccine” joint project. The exhibition presents pictures of smiling faces of Lao women and children taken by the well-known photographer Vladimir Shirokov.
How do you say “thank you” in Lao? To answer this question, one should not necessarily master all 49 dialects spoken in this country. The only thing you should do is to take a look at the pictures of Lao mothers and their children made by Vladimir Shirokov under the joint UNICEF-Pampers “One Pack – One Vaccine” project, which aims to prevent tetanus infection among women and newborn infants. Any person can see these pictures at a unique exhibition of photographs displayed in the Metropolis shopping mall. The exhibition is to be held from February 1 till March 1, 2011 and is timed to coincide with the launch of a new stage of this charity project.
Happy and smiling faces, broad smiles, starry eyes, hands folded in the shape of a heart…Vladimir Shirokov took dozens of pictures of Lao babies and their mothers in early December last year during a trip to one of the poorest countries in Asia, where newborn babies die of tetanus every year. The principal objective of the mission was to see how the “One Pack – One Vaccine” programme was being implemented and make sure that all those in need of treatment were vaccinated against tetanus using vaccines procured with the funds raised during the charity action.
Vladimir Shirokov was assigned to the Russian delegation visiting Laos in the capacity of an official photographer. The delegation included Pampers and UNICEF representatives, the UNICEF Goodwill Ambassador Oksana Fedorova as well as a group of journalists of leading mass media. They visited first the cities of Vientiane and Loung Prabang and then moved to faraway provinces of Laos, where access to essential medical services and lifesaving medicines is difficult or almost impossible for local residents.
“Tetanus is a disease which became easily preventable many years ago thanks to vaccination. However, this disease still continues to kill people targeting the most vulnerable – newborn babies and their mothers. In countries such as Laos, babies are often born in poor sanitary conditions, when tetanus bacteria can easily penetrate the infant’s and mother’s blood, while the life-saving vaccine is not affordable for everyone,” Oksana Fedorova said.
Thanks to the large-scale UNICEF-Pampers “One Pack – One Vaccine” global charity initiative involving dozens of countries including Russia, hundreds of thousands of women and children in poor countries were given a chance to live. Through Vladimir Shirokov’s camera, the people of Laos conveyed their gratitude to all those who could not remain indifferent to their misery.
“The people, whom I took photos of, know first hand what it means to be exposed to poverty and diseases. They also know how to love and show gratitude. Everyone understands the words “thank you” conveyed through the language of photography. They express their gratitude to all Russian people who took part in the “One Pack – One Vaccine” charity action,” said Vladimir Shirokov.
The photo project presentation evoked great interest on the part of Moscow beau-monde, journalists and public figures. E.g., you could spot all sorts of high-profile guests wandering around the exhibition hall, including Oksana Fedorova, Tutta Larsen, Anastasiya Grebenkina, Dariya Poverennova, Archie, Dominique Joker, Anton Zatsepin, Hi-Fi pop group, Violetta Nakhimova and Aleks Che. Each of the celebrities brought a gift to be forwarded through UNICEF to Lao babies, who are very much in need of support and affection.
Such a response is not surprising, as the photo exhibition is different from other similar events. It does not only tell us about human misfortune and misery but also reminds us what each of us can do to help people cope with it.
The official opening ceremony began with the appearance on stage of Oksana Fedorova and Vladimir Shirokov. On behalf of all women of Laos, they thanked all those who were taking part in the charity action. Their message was echoed by Yulia Mayorova, Procter & Gamble PR Manager, and Terrance Slobodian, Head of Partnership Support Unit, UNICEF, Moscow.
Anyone can give a helping hand.
The UNICEF-Pampers “One Pack – One Vaccine” joint action was re-launched in Russia on January 1, 2011. During a two-month period, for every purchase of a specially marked Pampers product bearing the Pampers®-UNICEF logo, Pampers® will donate the cost of one vaccine to UNICEF to help fight tetanus among newborns and their mothers in the world’s poorest countries.
Pampers® supports babies’ healthy and happy development worldwide and cooperates, on a regular basis, with NGOs, charitable organizations, medical facilities and health care workers to change life for the better. Several of Pampers®’ numerous initiatives serve as evidence of its keen desire to provide assistance to the most vulnerable children and children in difficult circumstances through programs targeted at mothers and mothers-to-be, training courses for doctors and nurses as well as equipment procurement programs for maternity wards and children’s homes (baby homes).
UNICEF is on the ground in over 160 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF in the Russian Federation works with its partners to ensure the right of every child to grow up and develop in a family environment, promote healthy life styles and a more inclusive society in which every child has the right to exercise all the rights free of any discrimination regardless of his or her background, social or health status and physical abilities. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. More information about UNICEF can be found at www.unicef.org and www.unicef.ru.
Metropolis shopping mall is a modern three story shopping centre housing 258 shops, boutiques and restaurants. In its activities, the centre focuses on the quality of services provided to its customers offering a wide range of services such as distribution of printed information materials, taxi services, recreational zones and cultural activities depending on the season. The shopping mall is intensively involved in all sorts of social and charitable projects and arranges activities for children and exhibitions.
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