Ambassadors and supporters
UNICEF Serbia ambassador Novak Djokovic visiting a kindergarten in Lesnica, Serbia - UNICEF Serbia / Zoran Jovanovic Maccak
What qualifies a singer, an actor or an athlete to represent UNICEF? Can celebrities really make a difference to the lives of children?
UNICEF celebrity supporters in CEE/CIS have a wide range of talents and achievements, but they all share a commitment to improving the lives of children. In each case, celebrities are asked to team up with UNICEF because they have already demonstrated that commitment.
The benefits to UNICEF are clear. Celebrities attract attention, so they can focus that attention on the needs of children in their own countries and beyond. They have access to those with the power to take decisions. They can use their talents and fame to fundraise and advocate for children.
Across our region, they support UNICEF’s work to ensure every child’s right to health, education, equality and protection. Click here to see the international goodwill ambassadors and see below for national ambassadors.
UNICEF is also widening this group of people to include other supporters: influencers, public figures and business people. They may not be sports or entertainment stars who command huge media attention but they are the men and women who are well known in their countries or region and lend their name, time, and support to tirelessly advocate for child rights with UNICEF.
We are also including youth ambassadors who have a unique story or achievement that could serve as a good example for others in changing the world for children for the better.
News in 2013
Smiley is the new UNICEF Goodwill Ambassador for Romania
Goodwill Ambassador Maxim Vengerov plays in preschool in Istanbul
Famous actor Danny Glover supports the campaign “It’s About Ability” dedicated to children with disabilities
Novak Djokovic in mission to stop the Violence Against Children worldwide
Peter Norfolk, Paralympics gold medalist, joins UNICEF Montenegro campaign “It’s About Ability”
NOC of Ukraine and UNICEF join efforts to help children
Parents, children and teachers team up with UNICEF to launch the State of World's Children 2013 Report in Croatia: "Children with disabilities are our untapped potential"
“ОКеshkin Jazz” - Improvisation for the benefits of children
UNICEF and the Novak Djokovic Foundation collaborate to advance Serbia’s commitment to end institutionalization of children under three
Montenegro’s youths become TV reporters on inclusion