Creative media help Turkmenistan children learn about flu prevention
Ashgabat, Turkmenistan, 11 June 2010 – “Let’s stay healthy!” is a key message of the musical for children that is launched today in Turkmenistan capital by UNICEF in joint partnership with the Ministry of Culture and TV and Radio Broadcasting, Ministry of Health and Medical Industry, Health Information Centre and Ministry of Education of Turkmenistan. The musical will be performed by children together with adult performers who will talk and sing about their daily lives and healthy life styles with a special focus on flu prevention messages.
The interactive musical on healthy life style aims to stimulate children’s self-confidence and competence to practice key behaviors like following good hygiene practices, drinking clean water, and playing sports. Tonight’s performance will also encourage viewers sharing gained knowledge with peers.
“Musical performances can be an effective medium for communicating with children because the music not only affects people intellectually but also emotionally, and, importantly, it results in retention of key behavioral messages and ideas,” said Samphe Lhalungpa, UNICEF Representative in Turkmenistan.
To reach out to more children of Turkmenistan UNICEF and its partners plan to run tours of musical performances from June to August this year at children’s summer camps in Geokdere, which have become a popular venue for rest, recreation and learning for children from all parts of Turkmenistan. It is expected that this initiative will reach around 20,000 children who will then return to their homes and communities, and share their impressions and knowledge about the music and healthy life styles.
To sustain of the initiative, children’s songs from the musical will be filmed in the format of music clips for future broadcasting on the national television to reach even broader audiences.
For more information please contact:
Ms. Ayna Seyitlieva