Communication for Development (C4D)

Edutainment in Peru

A 2012 CONCORTV study found that children in Peru watched an average of 3 hours and 30 minutes of television per day in 2012, up from 2 hours and 50 minutes in 2010.  The quality of programming is also changing as Peruvian television networks produce more reality shows and less to scripted programming. UNICEF Peru has found that children living in poorer households in marginalized communities are likely to watch even more television because they often lack access to other sources of entertainment. In this context, UNICEF can play a stronger role in encouraging public and private media to produce higher quality child-centred content that both informs and entertains.

UNICEF Peru led the development and adoption of rights-based principles on children in media, opened space for youth participation in media and partnered with two television series to develop edutainment programming for Peruvian families. The resulting Declaration of Principles on the Rights of Children and Adolescents in Media represents a commitment to develop better quality content that respects and supports children’s rights and creates spaces for the participation of children and adolescents in media. The Declaration was signed by the Government of Peru, the Ombudsman of Peru, major radio and television broadcasters, the national association of advertisers, the association of media agencies, Save the Children and UNICEF in November 2012.

Soical Mobilazation

 

As part of the annual Buena Onda (“Good Vibes”) social mobilization and fundraising campaign, UNICEF Peru organized the La onda de mi cole (“The vibe of my school”) video competition. The interscholastic competition mobilizes students, families and communities around the rights-based issues that matter most to them.


40,000 students from 47 public and private schools in Lima and Callao took part in 2012. The competition more than doubled in 2013 with 90,000 students from 86 public and private schools in Lima, Callao, Iquitos, Tarapoto and Trujillo.   2012 Report   Videos: 2013 - 2012


Media Advocacy


Al Fondo Hay Sitio (“There’s Room in the Back”) is one of Peru’s most popular television programmes. Broadcast by América Televisión, the series explores the social and economic differences between two families, including issues such as exculsive breastfeeding. CONCORTV found that over 50% of children and adolescents aged 7 to 16 years watched the show in 2012.



Confesiones (“Confessions”) is a daytime television series broadcast by Frecuencia Latina Internacional. The programme dramatizes subjects that parents might feel uncomfortable talking about with their children, including HIV/AIDS, abuse and racial discrimination. UNICEF Peru worked with the series to incorporate the theme of bullying into an episode.



La Tayson: Corazón Rebelde (“The Tyson: Rebel Heart”) was a limited-run Peruvian telenovela broadcast by Frecuencia Latina Internacional in 2012. The show touches on themes of social and economic differences. UNICEF worked with the programme to include content on the rights of children to live in a family and be protected from child abuse. Jason Day, one of the show’s stars, was the spokesman for UNICEF Peru’s 2013 rights-based interscholastic competition La onda de mi cole.



 La Lleva ("Tag, You're It") UNICEF Peru in partnership with the Government of Peru is developming a Peruvian version of the award-winning Colombian television series. La Lleva is a reality series in which Colombian children travel to a different part of their country, make new friends and learn about another culture. The programme promotes participation, social inclusion and intercultural exchange.


 

 

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