Communication lies at the heart of human development and goes beyond providing information. Communication for development involves understanding people, their beliefs and values and the social and cultural norms that shape their lives.
More importantly, it involves engaging communities and listening to adults and children as they identify problems, propose solutions and act upon them. Communication for development is a two-way process for sharing and discussing ideas and knowledge using a range of communication tools and approaches that empower individuals and communities to take actions to improve their lives.
Communicating effectively requires a planned, strategic and evidence-based process. At UNICEF, communication for development initiatives are designed, constructed and evaluated in four inter-dependent stages; research and analysis, strategy development, implementation as well as monitoring and evaluation.