Communication for Development (C4D)


UNICEF's Communication for Development Partnerships

© UNICEF/Bangladesh/Noorani
A teacher leads children in singing and role playing at a BRAC childcare centre in Dhaka.

Programme Cooperation Agreements (PCA)

United States Agency for International Development (USAID) - UNICEF and USAID work together to build capacity development and collect evidence around behavior change in seven high burden countries of Africa.



NCD Child: Every Woman, Every Child - The agreements allows UNICEF and NCD to work together to put children and adolescents on the global non-communicable disease agenda.


BRAC International - provides systematic support for neglected demand side and social change processes in the education sector in countries across the globe. is a growing network of C4D practitioners. In partnership with UNICEF, has developed an online training module ‘understanding C4D’, an introductory course on C4D. The module has been tried and tested with various UNICEF, NGO and government officers; the formal launch took place in May 2012.



Africa Directions Theatre Company (in Zambia) - UNICEF and Africa Directions work together to develop and field test a global Theatre for Development guide that will be used in three countries and roll out in fifteen countries.



Drexel University - provides country support and development of global guidance for evidence-based C4D strategies and M&E frameworks addressing Violence Against Children (VAC)



OCHA and Global CDAC Network - The Communicating with Disaster Affected Communities Network facilitates multi-partner collaboration in C4D in Humanitarian Action in contexts



Ohio University is a leading academic institution in Communication Studies, with the second longest running communication for development program. Together, UNICEF and Ohio University have co- developed a learning course on C4D to build a critical mass of C4D professionals. The course consists of a 40-hour e-learning and a 2-week face-to-face workshop.



AMARC is World Association of Community Radio Broadcasters, an international non-governmental organization serving the community radio movement, with 3,000 members and associates in 110 countries. UNICEF and AMARC signed a MOU in June 2011, seeking cooperation in global and country levels. 


FHI 360 is a leading human development organization dedicated to improving lives by advancing integrated, locally driven solutions. A partnership between UNICEF and FHI 360 is being discussed at the global level, particularly in the field of capacity building.




Scenarios from Africa is an NGO based on community mobilization, education and media process about HIV/AIDS carried out with and for young people. Since 1975, the NGO has been producing films on HIV/AIDS based on ideas thought up by young people in a series of contests. So far, more than 145,000 young people from 47 African countries have taken part in these contests, with cooperation from 1,500 NGOs and international organizations, including 8 UNICEF country offices. UNICEF is exploring further partnership with Scenarios to work on complex issues like violence against girls and child marriage.



Johns Hopkins Universtiy's Center for Communication Programs (JHU-CCP) is a university programme focused on strategic, research-based communication for behavior change and health promotion that has helped transform the theory and practice of public health.



PCI Media Impact is an NGO that trains partners on the use of entertainment-education, interactive talk-shows and community mobilization campaigns to convey important messages for their communities, like HIV/AIDS, civic engagement, STD testing, recycling and more.


Internews is an international non-profit organization whose mission is to empower local media worldwide to give people the news and information they need, the ability to connect and the means to make their voices heard. Internews is creating online resources and hands-on support for C4D in emergencies with technical support from UNICEF. Both organizations are exploring possibilities for embarking on a formal collaboration in the near future.


BBC Media Action harnesses the power of media and communication to help reduce poverty and assist women, children and men to claim their rights. Their work focuses on governance and rights, health resilience and humanitarian response. Discussions on collaboration between BBC Media Action and UNICEF are being held at the global level.


Long Term Agreement (LTA)

In 2014, the Communication for Development (C4D) section and C4D Polio Unit, Programme Division, NYHQ, launched 26 global Long Term Arrangements for Services (LTAS) to respond to UNICEF's growing demand for C4D expertise.

The purpose of these LTAS for UNICEF offices is to enrich our work, to fill C4D capacity gaps and rapidly obtain technical services support against requirements in programming and emergency contexts.

The envisaged outcome of establishing this mechanism is for UNICEF offices to use top-of-the-line expertise from vetted institutions with which LTAS have been signed, thus putting together a dynamic pool of expertise for continuous knowledge creation available at an expedited process while maintaining fair competition among the service providers.

The service categories that have been identified as covering the entire work of C4D on the basis of consultation with field offices include:

  1. C4D Research and Analysis
  2. C4D Planning and Strategy Development
  3. C4D Curriculum and Capacity Development
  4. News Media Engagement, Capacity Building and Advocacy
  5. Multi-Media Messaging, Production and Dissemination
  6. C4D Related Information and Knowledge Management



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