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TV professionals taking action for children's rights
Asia-Pacific Television Forum, February 2001
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| Photo: Keynote
speaker Mr. Suthichai Yoon, Editor-in-Chief, Nation Multimedia Group,
Thailand, spoke on the role of TV media on children's issues and
rights. |
The Asia-Pacific Television Forum on Children and Youth (4-7 February
2001) brought together over 120 high-level television professionals
to discuss the media's critical role in promoting and protecting the
rights of children. Broadcasters from the region actively interacted
with each over two days to develop a series of "action points" for
immediate follow-up: see below. Practical ideas like these were
recommended as starting points to better serve the interests of children
in local and national television markets.
The Forum Action
Points
News
 Establish awards
for TV news coverage of children's issues
News professionals
to produce one story a month with a child's perspective
Create a regional
clearinghouse to promote high quality news stories on children's issues
Entertainment/ Drama/Soap Opera Programming
Negotiate with
television management and advertisers to expand the financial support
for children's programming
Conduct regional
audience research on children's viewing needs
Establish "children's
television departments" and provide them with adequate funding
and well-trained producers
Education Programming
Promote new efforts
in media education for children
Give each child
a voice in setting programming goals
Explore new models
for co-production and funding
More information about the Asia-Pacifc Television Forum
About the event
Official declaration adopted at the
Forum
 Towards
a Global Movement for Children
The television industry in the Asia-Pacific Region is poised to embrace
the Global Movement
for Children (see also the UNICEF Global Movement
pages), a force for change involving each and every one of us.
In the Forum Declaration television broadcasters pledge to invest in
children by doing all they can for and with them.
Remain aware: Know, understand and disseminate information on the inalienable
rights of each and every child.
Exercise responsibility: Realize that the well being of children is
the responsibility not only of parents and caregivers but of all of
us. They deserve the very best in well-financed programming that is
made especially for them.
Take action: Act as a responsible watchdog on all public commitments
made to children. Extend services to help children whenever possible.
Give children a voice in the media.
Participant list
ABS-CBN Broadcasting Corporation, ABU, AIBD, AMIC, ASTRO,
Australian Children's Television Foundation, CASBAA, Children's Express,
CCTV, Ministry of Foreign Trade and Economic Cooperation, People's Republic
of China, State Council, China Radio International Television, Chinese
Academy of Social Science, Cook Island TV/Radio/Herald, Discovery Asia,
Disney, Doremi Media Corporation, EBS, EMTV, Environmental Educational
Television Project for China, Fiji TV, GMA Network, Government Public
Relations Department of Thailand, Hanoi Television, Indonesia Association
of Advertising Agencies, Indonesia Private TV Association, Indonesia
Private TV Association, KBS, Kompas Daily, Lao National Television,
Luck Kid, Mass Communication Organization of Thailand, Mongolian National
TV, Nation Multimedia Group, NHK, Nickelodeon, Oriental System of Communication
and Research, People's Television Network, Philippines Children's TV
Foundation, Population Communications International, PT Indosiar Visual
Mandiri, Radio Television Hong Kong, Radio Television Malaysia, RCTI,
Religious TV, RTM, Saatchi and Saatchi, SCTV, Singapore Broadcasting
Authority, Star TV, Television Trust for the Environment, Tonga Broadcasting
Commission, TV Channel 5 Royal Thai Army Radio and Television, TV Channel
11, TV Kampuchea, TV Republic Indonesia, TV Timor Lorosae, TV Tonga,
UNICEF, Vanuatu Broadcasting and Television Corporation, Vietnam Television,
World Bank, Worldview International Foundation, Young Asia Television.
To find out more please contact:
Emily Booker
Regional Communication Adviser
UNICEF East Asia and Pacific Regional Office
19 Phra-Atit Road, Bangkok, 10200, Thailand
Tel: (662) 356 9499 (ext 9406)
Fax: (662) 280 3563
Email: ebooker@unicef.org
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