20th Anniversary of the Convention on the Rights of the Child

20th Anniversary of the Convention on the Rights of the Child

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Thousands of flood victims hope for solidarity from Bolivia

© El Nuevo Día

The executives of key enterprises are making a call to all Bolivians to help the victims of the flooding disasters in Beni, who will receive support in the form of money, food, equipment and medicines.

La Paz – Bolivia, February 14, 2008.- The BISA Financial Group and Multimedia Communications Group joined with UNICEF last night for the second year running to launch the campaign entitled “Solidarity Bolivia, Because It Is Time to Help”. The purpose of the campaign is to collect funds, medicines and food in benefit of the children who are suffering from the disasters caused by the La Niña phenomenon in Beni.                                                              
                                                                           
Banco BISA Marketing Manager Diego Pacheco reports that account Nº 1177584017 has been set up so that all interested people, institutions, and businesses can collaborate with their cash contributions at any of the bank’s nationwide branches. “Our aim is to help child disaster victims,” he said. The bank itself has started the ball rolling with its own donation of Bs 500,000.                                                                                    
                                                                                                                                          
“We couldn’t just stand by impassively and watch the images that we have seen; they are really shocking. I really feel that we have to act quickly,” states Daniel Cruz, Corporate Manager of the ATB television network and of La Razón and Extra newspapers, who, together with Pacheco, kicked off the campaign in Santa Cruz.   
                                                                           
Monetary contributions will be accepted until March 1st, the date on which the campaign will end with a huge Telethon in the cities of Santa Cruz, Cochabamba and La Paz. On that day medicines, food and household items will also be accepted at specified TV broadcast points.                                        

Through the Telethon, “we hope to receive most of the donations with a big national show in La Paz, Cochabamba and Santa Cruz,” emphasized Pacheco.        

Last year, Bs 1.7 million was raised in medicines, along with 78 truckloads of food and supplies, according to Pacheco. “Our goal is to help out as much as we can”, he added.

A Banco BISA toll-free line (800-10-5555) has been set up to deal with any questions related to the issue. The list of branch offices where one can make donations is available at the following web address: www.bisa.com.                                                

The BISA Financial Group is made up of Banco BISA, BISA Seguros, La Vitalicia, BISA Leasing, BISA Safi, BISA Titularizadora, Raisa and Bolsa. The Multimedia Communications Group is made up of the ATB television network and newspapers La Razón and Extra.                                         

Donations will be delivered to UNICEF, who will in turn distribute them among the affected populations.

Employees of the Oil Worker’s Health Cooperative have donated Bs 4,994 to those affected by the floods in Trinidad.

Banco BISA account number 1177584017                                                               

Deposits from businesses, institutions, organizations and private individuals can be made at any branch of this banking entity.