Partnership with Media to promote Child Rights
All children have the right to be protected from violence, exploitation and abuse and live better life. In Bangladesh, around 45 per cent of the population is under 18. Many of their rights are violated; often their needs go unnoticed by policy makers. Protection of children from different forms of violence and abuse is a big challenge for the country.
Protectionof children and promotion of children’s rights require the involvement of many different experts. Coordination among the key stakeholders including the government, UN agencies, international and national non-government agencies, civil society organizations is crucial to achieve these results.
To expedite this effort, and to build coalition and support, the Bangladesh print and broadcastmedia can play a critical role by publishing news, op-eds, and editorials on issues affecting children’s lives. It has been evident in a study that issues affecting children’s lives received very little attention in the media, less than 3 per cent. Among this 3 per cent,less than 2 per cent news is focused on critical issues and in-depth stories. (Source- Baseline Study:Children in News Media, 2010, UNICEF & MRDI).
In this context, building partnership with print and electronic media to promote children’s rights is essential; specially to reach policy makers to promote issues affecting children’s lives.This support is needed to addresses challenges including reducing neonatal mortality rate, nutritional status among children, enforcement of laws against child labour and child marriage which requires urgent attention.
Objective of the partnership
To inform and create an enabling environment by publishing information that is important to uphold child rights.
Partnership with TV channels to get One Minute Free-air time on prime time for children
Partnership with national newspapers and private radio stations to promote children’s issues
The partnerships with Radio Today and ABC Radio are focused on broadcasting Public Service Announcement (PSA) free of cost, endorsement of children’s issues once every day and special news coverage to promote children’s issues.
The ABC Radio has introduced a two-hour programme titled “Aami Meena Boltasi” (This is Meena Speaking) every Friday where popular cartoon characters Meena, Mithu and Raju have gone live on ABC Radio as presenters, interacting directly with children, and bringing their voices to the audience.
UNICEF and BDNews24 moves to launch Children's News ServiceUNICEF and a Bangladeshi news website, BDNews24 have launched a Children's News Service focusing on issues and causes affecting millions of children in the country. The initiative is aimed at giving opportunities for children by training them as journalists, up to the age of eighteen, so that their views and aspirations can find a place in the mainstream media.
The news website's staff will train selected children in twenty UNDAF districts across Bangladesh. The children will be contributing to mainstream media with the supervision of senior journalists. Their reports, mostly in Bengali, will be distributed to all the media outlets in the country. Important news items will be translated into English also.
It has been evident in a 2009 UNICEF study that issues affecting children’s lives received very little attention in the media, which is less than 3 per cent. Among this 3 per cent, only less than 2 per cent news is focused on critical issues and in-depth stories.Children First (Shobar Agey Shishu): Children living in tea garden (March 31, 2013) Children First (Shobar Agey Shishu): Girl Children in Slums (February 24, 2013)
Children First (Shobar Agey Shishu): Quality Education (December 30, 2012)
Promoting Child Rights: Children in Urban Slum (March 2, 2012)