UNICEF and AFFA team up to promote girls participation nationwide
BAKU, April 20, 2011 - UNICEF and the Azerbaijan Federation of Football Associations (AFFA), the governing soccer body in the country, officially kick off their partnership campaign today by signing a joint Memorandum of Understanding. The joint work will harness the power of football in order to increase participation of excluded and disadvantaged girls and boys in sport, to promote awareness of healthy life styles, and impart life skills to children and young people, as well as to promote girls' participation in sport nationwide.
AFFA and UNICEF are joining forces to implement a joint campaign that has several components, including:
· Joint training courses for football school coaches aimed at expanding the number of female coaches competent to work with excluded and disadvantaged girls and boys; While AFFA equips football coaches with essential generic coaching skills, UNICEF will equip them with knowledge and skills on how to create an inclusive sports environment, and to teach healthy life styles and life skills, child rights. UNICEF, as sponsor of the Under-15 girls football league will help train those football players on inclusive sports environment, healthy life styles and life skills, and child rights to raise awareness and promote positive behavioural change among their peers.
· Community mobilization in organization and facilitation of community sports activities and events;
· Using woman athletes as role models and advocates for girls in sports also joining public awareness campaigns on promoting girls’ participation in sport.