Avian and pandemic influenza

Communications Resource Centre

Communication strategies and tools can play a vital role in addressing two immediate priorities — preventing and preparing for pandemic flu.  Giving people the right information will reduce the likelihood of pandemic flu, prevent unnecessary actions, and mitigate the economic and social impacts of a pandemic. 

The online centre for avian and pandemic influenza communication resources aims to provide users with strategic communication products, information, and tools developed around the globe to prevent, contain, and respond to outbreaks of highly pathogenic avian influenza virus. The online resource centre has been developed under the aegis of the UN System Influenza Coordinator (UNSIC) as a joint initiative of the Food and Agriculture Organization (FAO), United Nations Development Programme (UNDP), United Nations Children's Fund (UNICEF), World Food Programme (WFP) and World Health Organization (WHO). This site has been made possible through financial assistance from the Government of Japan. 

Available at the communication resources centre are:

• Creative products such as television and radio PSAs, posters and flyers
• Source materials such as photographs and illustrations
• Planning and training tools such as case examples, communication strategies/frameworks and toolkits for planning, research, monitoring and evaluation
• Links to relevant sites developed by other organisations