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Renowned Armenian Singer Becomes UNICEF Armenia Goodwill Ambassador

© UNICEF/Armenia/2007/IgorDashevskiy
Yerevan, Armenia 2007. United Nations House. UNICEF Representative in Armenia Sheldon Yett (left) hands over a UNICEF T-shirt to newly appointed Goodwill Ambassador Alla Levonyan (right).
YEREVAN, 18 April 2007 -- Armenia's renowned singer Alla Levonyan joined today the ranks of 200 celebrities around the world who have partnered with UNICEF to advocate for children's rights.

"Ms. Levonyan's appointment as UNICEF Goodwill Ambassador is not just a recognition of her fame and talents, but more importantly, a recognition of her commitment to improving the situation of children in this country that she has demonstrated by participating in various benevolent activities and campaigns benefitting vulnerable children," UNICEF Representative Sheldon Yett told a press conference at UN House in Yerevan.

"People of all ages in this country enjoy Ms. Levonyan's music. We at UNICEF Armenia hope that Alla Levonyan's voice will help us focus attention on the most pressing needs of children in Armenia," the UNICEF Representative stressed.

Celebrating Alla Levonyan's appointment, Mr. Yett presented the newly appointed Goodwill Ambassador with a UNICEF T-shirt and a cap symbolizing her commitment to UNICEF's mission to ensure every child's right to health, education, equality and protection.


© UNICEF/Armenia/2007/Igor Dashevskiy
Yerevan, Armenia 2007. United Nations House. UNICEF Armenia Goodwill Ambassador Alla Levonyan addresses press, encouraging them to be more pro-active in highlighting children’s issues in Armenia.

"I am truly honoured to accept this new and challenging role. Before this appointment I was responsible for my two children only, now my responsibility has grown to embrace all children of Armenia. I am excited to begin doing what I can to bring more attention to children's issues," said Alla Levonyan.

Alla Levonyan is one of the most popular and respected singers in Armenia, whose unique voice and talent charms Armenians and others from all over the world. She is known for contributing proceeds from her concerts and sales of her albums to help persons with disabilities in Armenia.

"We are confident that Alla Levonyan will be a highly respected and effective National Goodwill Ambassador for UNICEF who will be able to use her talent and fame for the benefit of Armenia's children," Sheldon Yett said.

UNICEF established its presence in Armenia in 1994. UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to meet their full potential.

For more information, please contact:

Emil Sahakyan, Communications Officer, UNICEF Armenia

Tel.: (374-10) 52 35 46, 58 01 74

Fax.: (374-10) 54 38 10




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