United Kingdom

Stars unite against AIDS in new UK public service announcement

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© UNICEF UK Video/2006
From left: Rio Ferdinand, Roger Moore, Robbie Williams, David Beckham, Claudia Schiffer, Ewan McGregor and Jemima Khan star in the new HIV/AIDS campaign PSA, along with Ralph Fiennes (not pictured).

NEW YORK, New York, 5 April 2006 – The UNITE FOR CHILDREN  UNITE AGAINST AIDS  campaign got a huge boost recently as eight stars of the stage, screen, soccer pitch and fashion world joined together to record a public service announcement about HIV/AIDS.

David Beckham, Rio Ferdinand, Ralph Fiennes, Ewan McGregor, Roger Moore and Robbie Williams joined Jemima Khan and Claudia Schiffer in a 60-second spot drawing attention to the fact that children have been the missing face of HIV/AIDS for too long. The PSA highlights the basic human rights that millions of HIV-affected children lack – the rights to parents, education, life-saving drugs, love, childhood and a future.

The UNITE FOR CHILDREN  UNITE AGAINST AIDS campaign was launched at the United Nations in New York on 25 October. Since then, it has been kicked off in over 40 countries, with more to follow in the coming months, including China later this month. The new PSA, released on Mother’s Day (26 March) in the United Kingdom, joins several others filmed in support of the campaign, including spots featuring Danny Glover, Whoopi Goldberg, Jessica Lange and most recently, Miss Universe, Natalie Glebova.

More support for children

As the world enters the third decade of the pandemic, HIV/AIDS is threatening children as never before. Every day, thousands of HIV-positive women will unknowingly pass on the virus to their children during pregnancy, birth or breastfeeding. Every day, 1,400 children die because of AIDS-related illnesses. Meanwhile, 15 million children have already been orphaned by AIDS worldwide.

During a field trip to Malawi last December, one of the stars of the PSA, Mr. McGregor, witnessed firsthand the devastation that HIV/AIDS can cause. On his return to the United Kingdom, he pleaded for more support for children.

“UNICEF is calling on everyone – world leaders, governments, corporations and the general public – to unite in action against AIDS and put children at the centre of the global response,” he said.

The UNITE FOR CHILDREN  UNITE AGAINST AIDS campaign’s goals are to raise awareness about HIV/AIDS and enable the world’s children to grow up free from the effects of the deadly disease.


 

 

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