|© UNICEF video|
|UNICEF Goodwill Ambassador Claudia Schiffer in her new public service announcement for the global campaign against AIDS.|
By John Allison
NEW YORK, 14 July 2006 – With the eyes of the world still on Germany after its successful hosting of the 2006 FIFA World Cup, one of the country’s most famous exports is using the spotlight to speak out against HIV/AIDS.
In a huge boost to the UNITE FOR CHILDREN UNITE AGAINST AIDS campaign, a public service announcement featuring UNICEF Goodwill Ambassador Claudia Schiffer was released yesterday. Ms. Schiffer’s 30-second spot is the latest PSA recorded for the global AIDS campaign. In it, the former supermodel and mother of two talks about the impact of HIV/AIDS on education.
“Did you know knowledge is the key to stopping the spread of AIDS?” she asks in the PSA. “Yet millions of children are missing an education, missing their teachers who have died from the disease, missing from class as they stay home to care for their dying mothers and fathers.”
A supermodel for UNICEF
A dozen other Goodwill Ambassadors – including Shakira, Whoopi Goldberg and Susan Sarandon – have joined in the campaign by recording their own spots. In March, Ms. Schiffer appeared with Ralph Fiennes, Ewan McGregor, Jemima Khan, Roger Moore, Rio Ferdinand, David Beckham and Robbie Williams in a UNITE FOR CHILDREN UNITE AGAINST AIDS spot for UNICEF UK.
Ms. Schiffer quickly rose to supermodel status in the early 1990s after several high-profile campaigns for Chanel, Guess? Jeans and Revlon. She has been a UNICEF Goodwill Ambassador since 1997.
Last October, UNICEF, UNAIDS and other partners launched the UNITE FOR CHILDREN UNITE AGAINST AIDS campaign at UN headquarters in New York to heighten global awareness about the impact of AIDS on children and their caregivers.
13 July 2006:
Watch the new public service announcement by UNICEF Goodwill Ambassador Claudia Schiffer for the UNITE FOR CHILDREN UNITE AGAINST AIDS campaign.
VIDEO high | low [in English]
VIDEO high | low [auf deutsch]
video on demand
from The Newsmarket