|© Sean Gleason/UNICEF/Idols|
|David Beckham and Robbie Williams at the filming of a new advert to raise awareness of children as the missing face of HIV/AIDS.|
By David Koch
NEW YORK, USA, 1 December 2005 – The UNITE FOR CHILDREN UNITE AGAINST AIDS campaign received a tremendous boost today – World AIDS Day – as six new major celebrities lent their support to the global initiative.
UNICEF Goodwill Ambassadors Amitabh Bachchan, David Beckham and Whoopi Goldberg joined UNICEF UK Ambassador Robbie Williams and UNICEF Ireland Ambassadors Liam Neeson and Pierce Brosnan to add their voices to the global campaign on children and AIDS in special television messages.
As some of the world’s most popular and recognizable faces on the screen, on the football pitch and on the concert stage, the public service announcements (PSAs) by these high-profile celebrities will focus the world’s attention on the plight of millions children affected by HIV and AIDS.
|© UNICEF video|
|UNICEF Goodwill Ambassador Amitabh Bachchan.|
The UNITE FOR CHILDREN UNITE AGAINST AIDS campaign was launched on 25 October by United Nations Secretary-General Kofi Annan, UNAIDS Executive Director Dr. Peter Piot and UNICEF Executive Director Ann M. Veneman at the United Nations in New York.
HIV/AIDS is threatening children as never before: a child dies of an AIDS-related illness every minute of every day, and a young person contracts HIV every 15 seconds. Fifteen million have been orphaned.
Other UNICEF Goodwill Ambassadors who have participated in the 30-second PSAs include Danny Glover, Angélique Kidjo, Lang Lang, Jessica Lange, Susan Sarandon, Sir Roger Moore, Ralph Fiennes and Ewan McGregor.
Additional high-profile support will come from Manchester United Football Club. The club has agreed to unfurl a gigantic banner bearing the campaign logo on the pitch before every Premiership match, reaching a global television audience of millions.
|© UNICEF/HQ05-1717/ Markisz|
|UNICEF Goodwill Ambassador Whoopi Goldberg.|
As the world's largest organization for children, UNICEF has launched the UNITE FOR CHILDREN UNITE AGAINST AIDS campaign to put a stop to the pandemic which robs children of their childhood...and the world of a better future.
The PSAs are available free of charge to broadcasters around the world. By broadcasting these PSAs broadcasters can make an essential contribution to raising awareness about children and HIV/AIDS and supporting the UNITE FOR CHILDREN UNITE AGAINST AIDS campaign.
Play David Beckham and Robbie Williams' videos in support of the campaign (high bandwidth only)
Play Whoopi Goldberg's ‘Missing a future’ PSA
Play Amitabh Bachchan's ‘Missing protection’ PSA
Play Liam Neeson and Pierce Brosnan's UNITE FOR CHILDREN UNITE AGAINST AIDS PSA